Lycra has its upsides – it dries fast after a shower, it reduces your wind resistance and it shows off your figure. But having seen a few thousand cyclists at various events this year, its clear to me that not all figures are ideally suited to lycra. In fact, I’m on a bit of a mission to get everyone over 40 out of lycra, so to speak. The problem for the mature road cyclist is that there isn’t that much choice, at least in terms of dedicated cycling trousers, if you don’t want to wear lycra or the ridiculous baggies worn (inexplicably) by mountain bikers. But I have found one supplier of cycling clothes, some of which I’ve come to really like.

Let’s put this into perspective. First, my idea of a designer brand has always been M&S. In fact, I’d struggle to name more than a couple of designer clothes brands, assuming that there are more than two. Second, I have no commercial connection with the company and it’s apparent that its clothes are designed for a younger generation, but some Rapha stuff is terrific. My favourites are the 3/4 trousers, reminiscent of plus-fours but tailored for cycling with a lower front and higher back, and Rapha denim jeans, which seem to be a perfect fit for me. Also, I recently bought one of the company’s inappropriately named ‘hardshell’ winter jackets – great fit, warm and waterproof – and nothing ‘hard’ about it at all.

Me modelling a lycra alternative – Rapha tailored plus fours and waterproof jacket. A new career beckons….

Rapha gear is not all good. I tried the padded undershorts and they gave me serious thigh chaffing due to the poor placement of the pad stitching, so I returned them. But when riding a Brooks B17 saddle, which I do most of the time, I find I don’t need undershorts if I wear decent cycling trousers. (I’ve never understood why a saddle, or a Hercules aircraft, would be called a B17?) The other product that I’ve found to be completely useless is the Rapha’s fingerless leather gloves. In the winter it’s too cold to wear them and when you get sweaty hands in the summer, they just stick to you in a very uncomfortable way. And beware, the sizing is a bit on the Italian side – I’m about 77kg and 5 ft 11″ but need a large size. No wonder all their SALE items are small.

Like a lot of people involved in marketing, I am of course totally immune to the wiles of advertising and brand promotion in general. But for the most part Rapha has won me over, despite one cycling friend of mine dismissing it as “over-priced crap”.