The Morgan Two…a brand extension too far?

Iconic English sports car company, Morgan Motors, has jumped on the popular cycling bandwagon by announcing a limited edition bicycle of its own – the Morgan Two. The two-speed bike weighs a bulky 15kg or so, has a Brooks saddle, handlebars and saddlebag, and uses a Shimano Tiagra front caliper brake to complement the Sturmey duo-matic hub with pedal brake on the back. According to the web site, “The special edition revolves around cromoly 4130 double butted steel frame manufactured by Foffa of London, which makes it sturdy on the roads and at the same time light as steel can get.” Clearly, they don’t know about Reynolds 953, and wouldn’t it be nice if they could spell ‘chromoloy’ correctly?

Morgan Two

The Morgan Two is being produced in a limited edition of 50.

Looking the spec, this is a totally unremarkable bike which, at £1196.40 is expensive. In fact, the only remarkable thing about this bicycle is the over-inflated price.  This is just one example of a far better machine at half the price. Alright, the Morgan Two is being produced as a limited edition of 50, but you’d need a very limited knowledge of what makes a worthwhile bike to spend your hard-earned cash on this one.

About Bob Jones

Cycling enthusiast living in Wiltshire, England.
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2 Responses to The Morgan Two…a brand extension too far?

  1. Alex's Cycle says:

    It had to have a Brooks saddle, that’s very Morgan-esque. Have you seen the Farrari bikes, with Fernando Alonso riding and advertising them? Such a joke. I am just amazed that they are able to sell any of these ‘limited edition’ bikes for such an extortionate price!

  2. Bob Jones says:

    Haven’t seen the Ferrari bike but will take a look. This one is even more ridiculously priced – but at least has some original design and technology: http://www.factorbikes.com/astonmartin/about.html

    Congratulations on the Sri Lanka trip – very jealous 🙂

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