A new twist on drinking and driving….boozing and biking

In a very imaginative brand extension, New York’s Cooper Spirits International LLC, which owns the St Germain French drinks brand, is selling a single-speed bicycle complete with bottle holder on the crossbar and a free bottle of the firm’s sweet spirit drink. The $1000 steel-framed bike, which is described as a ‘limited edition’ (although no numbers are quoted by the company) uses a coaster brake and combines combines clean, classic looks with some nice bits from Brooks, North Road and Michelin.

St Germain bicycle
The St Germain single speed bike comes complete with a bottle of booze to keep your spirits up

Choose a medium (20 inch) or large (23 inch) frame in any colour you like, so long as it’s navy blue.

Author: Bob Jones

Entrepreneur, B2B marketer, trainer, cyclist

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